Learning with Videos

Saphira Idayu

Director of Electus Films

Videos are everywhere, it is one of the most accessible medium to provide visual and creative representations. They are used in marketing, entertainment and even instructional learning. Friends and family forward all sorts of videos over social media and chat apps, subsequently increasing video views up to millions within hours.

Experts and instructors use videos as the go-to medium in spreading their message. It is also now on the way to become a venue for personal and professional development. Video producers are now creating more interactive and even more enticing content to stand out from the rest.

But are instructional videos as effective as it seems? What does it take to create a professional and engaging instructional video?

About Saphira Idayu

Saphira is a director for Electus Films, based in Singapore. She has been in the industry for over 6 years and has directed and produced a wide variety of films, including instructional videos. She worked her way up and hustled– even tried being the coffee-girl, before landing her own directing role.

In this episode, you will enjoy…

  • What makes a video, a “good quality video” through a Director’s perspective
  • Why and how people consume videos on a daily basis
  • How instructional and demonstrative videos are gaining popularity in the digital space… hitting millions of likes
  • E-Learning– how does it affect the traditional education system
  • What’s the future and upcoming trends for the video production business

Beautiful Quotes

  • We’re all trapped in our own world. Video as a tool provides an avenue for people to escape from reality.
  • Everyone experience things differently, some might work for you and some might not.
  • Whenever you learn something new, add a little bit of yourself in to it.


Say Hello!

If you would like to get in touch with Saphira, connect at:   

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